Growing your business in today’s market
打敗不景氣！讓業績逆勢成長！
-by Robert Cromeans 翻譯/Ling
When the economy takes one step backwards, we as modern day salon owners must take two steps forward. Now is the time to really strategize how we can make the biggest impact in our salons and our culture while times are a little thinner.
當經濟景氣每走一歨往下探底，身為美髮時尚沙龍經營者的我們，就更要多採兩步積極的措施讓業績向上。在這個荷包緊縮的時候，正是我們讓自己更具經營策略、採取更具影響力作法的時候。
Align Your Team
One thing that I’ve learned as a salon owner is, if the team is truly going to get behind something, they have to be involved. After I invented the Wash House, I went to my Vegas salon team and told them what I visualized for new services at the sink. They came up with the incredible Wash House Menu that many salons are using today. Last year, my Vegas operation celebrated $150,000 in increased revenue from the Wash House Menu items alone. People support what they help to create—it’s in your favor to ask for and listen to your salon team’s input.
與你的團隊合作
我從身為沙龍經營者中學到的一件事是，唯有團隊真正的參與，才會真心擁有和改變。在我打造了洗髮體驗區後，我找來我的拉斯維加斯沙龍團隊，並且告訴他們我對洗髮體驗區提供嶄新服務的願景，出乎意料地，他們創造了許多讓人驚艷的新洗髮服務方式，而這些項目的成功，讓其餘的沙龍在今天紛紛群起仿效。去年，我在拉斯維加斯的沙龍營運績效，單洗髮體驗區的業績成長就達NT$4,500,000。人們會支持他們參與創造的事物—事實上，你是非常歡迎去要求團隊的投入和傾聽團隊意見的。
Be a Visionary
My salons have done a wonderful job with the Wash House, but that doesn’t mean I’m satisfied. I’m a visionary—I want it to go further. Ask your team, “What’s working? What created that success? What can we do to add even more wow?” Give your team the opportunity to come up with ideas to create the ultimate salon experience. Brainstorm creative ways to do things that most salons take for granted.
當個先知先覺者
雖然我的沙龍在洗髮體驗區上的經營做得不錯，但這並不表示我就此滿足。我是一個先知先覺者，一個看得到未來的人—我要它再更進一歨！問你的團隊”什麼行得通?什麼創造了成功?我們現在還能多做些什麼?”給你的團隊機會去發想、去創意如何營造最極致的沙龍體驗。腦力激盪出一些創新的作法，採取和大部分的沙龍習以為常的不同作法。
Celebrate One Guest at a Time
Now more than ever, people are looking for tremendous values. It’s a great time to add on complimentary upgrades—like a Wash House treatment or ritual—just to show your guests that you celebrate them. It’s important to provide an experience that makes guests want to come back and tell everyone they know about your salon. They will help you build something very valuable—your reputation. In any recession, that’s the name of the game.
一次用心服務一個客人
比起往昔有過之而無不及的現象，是人們在消費時開始尋求更大的價值。這是一個思考附加價值的最佳時機，它必須像是個儀式，讓你的顧客知道你”歡慶”他們的到來。提供一個讓顧客再度上門、口耳相傳的體驗非常重要。對你而言，顧客在幫助你建立極為重要的價值—也就是你的名聲。在經濟衰退的時候，這才是沙龍經營者真正需要掌握的！
表面上看來，肯邦國際股份有限公司僅是單純地代理銷售國外美髮用品。但向內深掘，肯邦從1988年成立開始，便不斷地努力改寫傳統美髮服務業的刻板印象，追求產業的升級，同時創造不同思考角度的經營理念─第三種選擇美容院。就企業體內部來看，公司的成長動力來自於價值觀的形塑與共享，肯邦相信只有每個個體的成長，才能帶來企業的永續經營。
從1988年甫成立的兩人公司，到現今的60餘人團隊組織，肯邦由最初的代理型態出發，逐步拓點佈線，除了台北總公司之外，還增設了香港分公司，並在台北、台中、高雄成立消費者服務中心，也進軍大陸市場，從上海出發，並逐步拓展大陸專業美髮市場。我們在致力於美髮專業領域的深耕外，並藉由wow沙龍及wow store直接面對消費者，加強雙方的連繫與服務。並以此為基礎，將消費者的需求、新型態沙龍經營的Know How分享給美髮行業的朋友；讓肯邦扮演沙龍與消費者間最有效的溝通橋樑。
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